top of page

Colour Psychology

Updated: Dec 3, 2021

Johann Wolfgang Goethe, in the early 1800s, questioned Newton's theories and developed his colour system. Newton's colour studies were centred on science (optical spectrum), but Goethe was more interested in the psychological impacts of colour. He wanted to see if any rules may govern the use of colour in painting. This led to Goethe presenting the phenomena of Human Colour Perception.

Colour influences our mental health, our emotions as well as our behaviour, both directly and indirectly. A mixture of biological, physiological, psychological, social, and cultural variables influences our reactions to colours. The brightness, shade, tint, or tone of colour, as well as whether it is cool or warm to our eyes and mind, all play a role in how it affects emotions. Warm colours, cool colours, happy colours, sad colours, calming colours, energizing colours, and so on are some examples of colour categories.

It's vital to remember that colours are subjective; what makes one person happy could irritate another, depending on the viewers' personalities, past experiences, or even cultural differences.

Using Colour Psychology as Therapy

Carl Jung, a well-known psychiatrist, and proponent of art therapy urged his patients to utilize colour because he believed that colours have the power to help them communicate some of the deeper aspects of their psyche. This helped his patients understand what they were dealing with. Some figured out what caused depression and anxiety and some were able to understand the negativity in their life. Understanding this helped them overcome depression, anxiety, and other mental health issues. It is thought that the colours you choose indicate deeper meanings regarding your personality characteristics. Introverts and extroverts, for example, are likely to prefer different hues.

Role of Colour Psychology in our daily life

The colours you select to wear, on the other hand, may reveal something about how you are feeling on that particular day. Some days you may feel like wearing something lighter, brighter, or even dark. These choices are often a reflection of how you are feeling at that point in time and might reflect your state of mind. At times, different colours evoke different reactions to presented situations. Every colour reflects a different image.

ART THERAPY is subjective, and the techniques are carefully designed to reflect the deeper and subconscious part of YOU!

Recent Posts

See All


bottom of page